TV as a Creative Medium at Howard Wise Gallery
- Author
- Jud Yalkut
- Publication
- Arts Magazine
- Publisher
- Art Digest
- Date
- September 1969
- Place
- New York, NY
- Volume
- 44
- ETC archive
- ETC0994
Cite this record
Jud Yalkut. TV as a Creative Medium at Howard Wise Gallery. Arts Magazine. vol. 44. Art Digest. September 1969.
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Last modified 22 June 2011
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- Electronic Arts Intermix: Howard Wise essay Groups
Marita Sturken's Afterimage essay (May 1984) documents Howard Wise's founding of the Howard Wise Gallery (Cleveland 1957; New York 50 W. 57th St., opened 1960) and his organization of the seminal exhibition TV as a Creative Medium (opened May 17, 1969). Wise (b. Nov 6, 1903, Cleveland) established Electronic Arts Intermix (EAI) circa 1971 to fund, edit and distribute video art; EAI received NYSCA support ($35,000 first year), distributed over 100 tapes and grew to a collection exceeding 350 with an operating budget near $250,000 while Wise took no salary.
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Howard Wise, a Cleveland-born gallery owner who opened the Howard Wise Gallery on W. 57th St. (1960), organized the May 17, 1969 exhibition TV as a Creative Medium, which showcased video installations (Wipe Cycle), performances by Nam June Paik and Charlotte Moorman, and experiments with portapaks and video synthesizers. Wise closed the gallery and founded Electronic Arts Intermix (EAI) in 1971 to fund, edit and distribute video art; EAI received NYSCA and NEA support (including $35,000 from NYSCA its first year), established editing/postproduction facilities and a distribution service, and built a collection of over 350 videotapes.
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TV as a Creative Medium was presented at Howard Wise Gallery May 17–June 14, 1969; the exhibition included works by Serge Boutourline (Telediscretion), Frank Gillette and Ira Schneider (Wipe Cycle), Nam June Paik (Participation TV) and Nam June Paik with Charlotte Moorman (TV Bra for Living Sculpture), and works by Earl Reiback, Paul Ryan, John Seery, Eric Siegel, Thomas Tadlock, Aldo Tambellini and Joe Weintraub. Howard Wise, in the introduction to the program notes, cites the obsolescence of the machine and the overwhelming effects of TV on culture and society.